Teaching Millennials

Yuvay Ferguson, Ph.D.

March 9, 2016

Video Segments

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What are the defining characteristics of Millennial students?
  1. Need for structure
  2. Short attention span
  3. Need for constant stimulation
  4. Need for positive reinforcement
How can faculty prepare for the next generation?


Have you found yourself struggling more and more to engage your students—those multi-tasking digital natives who seem more and more distracted in your classroom?  Do you find more often than not that their expectations for teaching and learning do not match yours?  If so, watch Marketing Professor Yuvay Ferguson’s interactive lecture about teaching Millennials, the generation of students who were born in the 1980s and early 1990s and came of age in the new millennium.   A Millennial herself, Dr. Ferguson identifies four defining characteristics of the Millennial generation (Generation X) to help faculty teach Millennial students more effectively.  Then she concludes with a warning about the next generation of students who are beginning to enter colleges and universities now:  Generation Z.